Change or be Changed

I was watching an interview this week with Reid Hoffman (LinkedIn) and Marc Andreessen (Netscape founder and Silicon Valley VC) from the Code 2017 conference ( – skip to 17:45 if you want to jump to the relevant portion).  Andreessen claims that Health-care, Education and Construction, the “slow change sectors” of the economy, are poised to “eat the economy”.  Those are each sectors where prices have been rising rapidly and technology has had little impact.  He goes on to say “fully loaded construction costs have doubled since the year 2000 in the US”.  That’s both depressing and invigorating; depressing that our industry has been so stagnant and invigorating that it doesn’t have to stay that way.  There are plenty of opportunities to affect change.

  Live: Marc Andreessen and Reid Hoffman, Co-Founder of LinkedIn | Code 2017

Marc Andreessen is the co-founder of VC firm Andreessen Horowitz. In the early days of the web, Andreessen co-created Mosaic, the first significant graphical…


We have to change and get serious about innovation.  If we don’t, someone will do it for us.  That’s not a position you want to find yourself in.  Better to lead than stick your head in the sand or expend energy protecting the status quo.


Listening to that interview this week actually made me more excited about this year’s Building Content Summit (BCS).  I think we’re pulling together a great lineup of guests and getting to the 50,000′ view of the important issues we should be discussing.


We’re kicking off Day 1 with someone who is pushing the barriers, Construct Connect and Assemble Systems. They’re going to walk everyone through the state-of-the-art in model extraction, information distribution, quantity takeoff and material pricing. We’ll bookend Day 1 with a panel we’re putting together with the help of Russ Dalton, BIM Director for AECOM, the world’s largest AEC firm.  Russ is always thinking ahead.  If you’re involved with BIM at your AEC firm you should be there if only to hear Russ.  We’re planning to push the boundaries of your current thinking.


Day 2 we’ll start with an opening Keynote from Patrick Morrissey, CMO of Altify, the largest Salesforce (CRM) player in our industry with clients like Autodesk, Johnson Controls, GE, Honeywell and others.  You think sales doesn’t affect you? We started BCS because every practitioner I talked to about Building Product Manufacturers (BPMs) was either bitching about the quality of the content they were receiving or griping about the “interruption marketing” techniques the BPMs employed.  That’s all changing and technology will play an important role, driven by changes in the information you share with the BPMs.


“I thought BCS was about how to make better Revit families” you may be thinking to yourself.  It is, at a very tactical level.  But more importantly, why aren’t we sharing more information with one another, from design through construction and facilities management and why aren’t we including the supply chain along the way?  Why is sales, the fact that you actually have to purchase products from a manufacturer, a “dirty word” with design professionals.  I don’t get it, so we’re going to talk about it at BCS.


If you’re a BIM Manager already heading to Toronto for BILT there’s really no excuse for not adding BCS to the front of your week.  If you’re a BPM, this conference is the only place you can get this quality of information instrumental to effectively shaping your BIM strategy.   If you’re working on technology or services related to BIM here’s the chance to both learn and share.  See you in Toronto.


Register here –

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