We’re A Community, Not A Country Club

As you’ve probably heard by now, we are once again capping registration for this year’s event. The goal isn’t Exclusivity – it’s Community. Since the very first event in Huntington Beach, RTC has nearly tripled in size. So we thought it would be important to take a moment and explain what’s going on and how we’ve reached this decision to limit registration. Most importantly, we wouldn’t want you to think that this year’s registration cap of 650 is an arbitrary or ill-considered decision.

For this year’s event in Scottsdale Arizona, we would like to cap RTC North America at 650 total delegates. This represents a nearly 20% increase over last year’s event in Washington DC. Growth like this certainly has its benefits – attracting an increasing list of wonderful keynote speakers, speakers, sponsors and exhibitors and delegates. But we want to make sure that we keep the quality high and any potential unintended disruptions to a minimum.

The bottom line is that we want to control growth so that we’re able to maintain Continuity, Quality and Community. Your experience is critically important for the entire RTC committee. For this year we think that means keeping the total delegate count to 650. And as we grow and plan for next year’s event we’ll take the lessons learned from this year to make sure that next year’s conference is another success. Registration opened last week and we were all surprised when you set a new record for early bird registrations selling out in 24 minutes. What’s more surprising, is that after only one week of registrations we have already surpassed 1/3 of our delegate goal for the Thursday – Saturday RTC Event.

Simple math. 650/3. As of a few moments ago – over there’s a total of 236 registrations.

As a result – and we can’t emphasize this enough – please register early. We want everyone who can attend to do so. But inevitably, there are practical realities.

We look forward to seeing you in Scottsdale this July.


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