WHY Oh Why Am I Part Of RTC?

In my day job recently, my colleagues and I had a strategy workshop to get our heads together and begin to solve some problems and seize opportunities. During the workshop, we started with WHY.  It’s an old TED video now, but still a good one, in which Simon Sinek suggests “People don’t buy what you do; they buy why you do it.” As we head deep into preparations for this year’s RTC event series (amongst the pressures of a ‘regular’ job) this causes me to reflect on why I am involved with RTC.  Why did I get involved and why am I still involved? Why do I do what I do?

I could say it’s because I like technology, but I could just go to CES if that were the case.

I could say it’s because I’m comfortable in the role and I don’t like change, but I’m often not comfortable, and I’m challenged constantly by the need to change.

I could say it’s because I get to meet new people, but I get to do that within my day job.

Ultimately, I am part of RTC because:

  • I believe the industry I’m a part of can do so much better than it has done, and is doing. I’m not a believer in always doing the same thing – particularly if that is a substandard thing.  I believe in continual improvement – which requires a constant scrutiny of processes and interactions to look for opportunities.
  • I believe success is something people are enthused by, and drawn to. When they see success manifest itself, they either want some for themselves, or they want to help others to generate more. Success often has a magnetic appeal that way.
  • I admit I do get a buzz from hearing that people have enjoyed the experience of being part of an RTC event – of learning, sharing, laughing, being stimulated and challenged. I love the informal, familial dynamics of communicating without pretence, of catching up with old friends and new acquaintances who are inspired by similar things to what I am.
  • I like that many of the presenters recognise that sharing is required to gain. You don’t have your ‘competitive edge’ challenged as rigorously if you don’t open it up for others’ input.
  • I believe that we need to develop ways of offering higher value contributions to the projects and organisations we’re each a part of – and we need to be more ‘value-literate’ to do so.
  • I like that we (the wider RTC committee) get to do things a little differently. I don’t particularly like being too politically correct, and I believe there’s plenty of room to have fun while you’re learning. I once spent so much time laughing late one night during an RTC that I lost my voice.  What’s not to love?
  • I relish the camaraderie within the committee – of working with others that have a shared vision. We don’t always think the same way, but that’s part of the appeal.  We communicate well, with a respect for one another that comes through in the words we choose when we disagree, and also (naturally) in how much we pay out on each other. We don’t take ourselves too seriously. That sense of connection is something that extends through each event, and for many we’ve heard from, this is one reason they keep coming back.
  • I love being a part of a community that reflects the early wedge on the bell curve of our industry. We don’t know everything, but we’re always keen to learn more and help one another. All we need is more people who fit this description. Is that you?

If you’ve previously attended any RTC events before, feel free to let me know of your thoughts on this. If you’re part of the community already, why are you part of it? Do you have different reasons?  And if you’ve not attended before, hopefully this article goes to explain something of what you may be missing. And that’s without mentioning the specifics of what we do.


Chris Needham

Chair, RTC Australasia


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